That is almost 13 million lower than 2019. Week 4 proved to be especially strong for the league. These are the highest NFL TV ratings on Championship Sunday in nine years. the Bills-Rams Kickoff Game declined double-digits with Buffalo winning in a rout. The largest Week 1 total since 2016. Teams in smaller markets now have an opportunity to grow their brands nationally and, better still, globally, says Stephen Master, SVP and Global Head of Sports, Nielsen. Putting the 5.81 million viewers into perspective, take a look at how NBA games on Christmas Day 2021 performed. The Cowboys rout of the Vikings delivered one of the NFLs largest audiences all season with nearly 28 million viewers on CBS. NFL TV ratings, a look forward: The 2022 NFL season is officially over and the television ratings from the top games showed football is as popular as ever. The 2022 NFL Pro Bowl averaged 6.69 million viewers across ABC, ESPN and DisneyXD. The NBA owned Christmas for many years, with many effectively viewing NBA games on Christmas Day as the unofficial start of each basketball season. The past 11 World Series games drew a combined 105 million viewers. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) - 40.8 million Dallas Cowboys vs. Kansas City. But its evident fans just arent interested in watching an exhibition game with players understandably giving zero effort. Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. Media is more complex than ever. NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. The three most-watched drafts in NFL history have occurred in the last three years: 2019 (6.2 million), 2020 (8.3 million), 2021 (6.1 million).. The FOX broadcast finished with a 12.6 rating, one of its best numbers of the year, and it averaged a whopping 24.37 million viewers. Average NFL TV ratings: 16.7 million avg. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. Its another win for the NFL, which continues to see its TV ratings steadily climb this season. Despite Buffalo and Kansas City not being huge markets, the early numbers for the Week 5 Sunday Night Football clash saw an average of 16.78 million viewers with a primetime rating of 4.8 among the 18-49 demo. Unsurprisingly, it created ratings gold for NBC and the NFL once again. With Patrick Mahomes headed to the AFC Championship Game and a Rams vs 49ers matchup in the NFC title bout, ratings will likely be through the roof. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. The NFL signed TV rights contracts worth more than $100 billion before the 2021 season and everyone is quickly cashing in. 2021 against the previous low year of 2017, there is a YTD increase of 8.0%. Additionally, 175 games 64% of all games were within one score (eight points) in the fourth quarter tied for the fourth-most all-time. Even on a Championship Sunday without Aaron Rodgers, Tom Brady and even the Dallas Cowboys, the NFL TV ratings from the conference championship matchups exploded. Unfortunately for the network, in a year that saw the company lay off 300-plus employees due to the COVID-19 pandemic, NFL ratings took a major hit. An evening broadcast of the Cleveland Browns vs. Green Bay Packers clash at Lambeau Field averaged 28.59 million viewers. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. Its also worth considering that the 2022 Hall of Fame induction doesnt include any all-time greats with massive name appeal. 2023 Leaders Group. Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods. NFL TV ratings also have an impact on other things related to league operations. Again, Nielsen uses sampling data to calculate the audience, meaning that your viewing of a sporting event outside of your home does not count unless you are in a Nielsen family.. Of the three exclusive TNF broadcasts on NFL Network last season, only one exceeded 6 million viewers. The second most-watched was Super Bowl XLVII between the Seattle Seahawks and Denver Broncos in February of 2014. On NBC in Week 6, the SNF broadcast averaged `6.28 million viewers with a 9.0 rating. So many storylines. Miami -- 11.84, 2019 March Madness national championship: 11.6, 29. The 2021 debut of Thursday Night Football, a matchup between the New York Giants and Washington Football Team, likely delivered even better ratings than NFL Network hoped for in Week 2. 101.1 million television viewers tuned in on NBC and Telemundo. a victory or two short of reaching our top 10. . In what cant be considered too much of a surprise, this led to historical ratings for NBCs broadcast of the Week 4 Sunday Night Football tilt. The entire NFL Playoffs have been a huge draw, averaging 36.3 million viewers. Weve also included the NFL Draft ratings from this past June. Week 8 of the NFL season brought strong showings for FOX and NBC, while ESPN did not fare as well for Monday Night Football. There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. Two quarterbacks, both younger than 27, combining to generate 820 yards, eight touchdowns, and zero turnovers. The Chargers posted the leagues biggest increase, as the teams games in the Los Angeles market jumped by 25% over last season. That game drew 30.3 million viewers. The Nielsen ratings from Sunday night, per Variety.com, revealed that the Week 2 clash between the Baltimore Ravens and Kansas City Chiefs averaged 16.1 million viewers and received a 4.8 demo rating. According to the Hollywood Reporter, the NFLs four divisional round matchups averaged 37.1 million viewers. NFL TV ratings also have an impact on other things related to league operations. However, intrigue when it came to the San Francisco 49ers trading up to No. Looking ahead to Week 4, the first battle pitting Tom Brady against Bill Belichick could set an NFL TV ratings record in viewership for a regular-season game. The NFL TV ratings during the regular season once again prove that football is the most popular thing on television. In comparison, many of the World Series games on FOX have struggled to match or top regular-season NFL games. 1 sport in the United States. Based on the average total impressions of Tweets surrounding each game telecast, the New England Patriots were the most dominant team in the NFL from a social standpoint. (That does not mean 19.54 million viewers total watched the game. I think the NFL threw NBC a bone just by letting the game air on a Wednesday afternoon thus not disrupting the networks Christmas tree lighting special. CBS Sports Coverage of @Lions@Steelers is Most-Watched @NFLonCBS Preseason Game Since 2013. pic.twitter.com/XhQ54SowF6, CBS Sports PR (@CBSSportsGang) August 30, 2022. FOX topped the charts with more than 24 million viewers for its late doubleheader window, which featured the 49ers rout of the Buccaneers in most markets. This site has focused on the up-and-down NFL TV ratings for the 2020 season. In total, 15.29 million viewers tuned in. That was an especially big week for NFL ratings, as the game Dallas played against Kansas City just four days prior took the No. According to data obtained by Mike Jurecki, 88 of the top 100 shows on TV in 2022 were NFL games. The electrifying Odell Beckham, Jr. of the Giants, and his battles with Washington's new cornerback, Josh Norman, helped lead the team to ninth place in the category. Its a slight dip from the 1.89 million that ESPN2 pulled in Week 3 (1.89 million), but greater than what ESPN2 would bring in on a normal night. All things considered, the NFL and NBC will still be pleased to open the 2022 season with a broadcast for a preseason game featuring backups and fringe NFL roster candidates averaging 5.8 million viewers. Throughout the season, there were 370 billion total minutes consumed which is up +18% vs. 2020 and the second-highest total on record behind only 2015. The Chicago Bears and Philadelphia Eaglestwo larger-market teams that missed the postseasonstill scored wins despite less-than-stellar records. The AFC East champion Buffalo Bills had the leagues highest local TV rating, with a 47.16, edging out last seasons local TV champ, the Kansas City Chiefs (45.28). According to statistics, The 1991 Redskins are ranked as the top team by Football Outsiders (from 1986 to the present). Keep up-to-date with our weekly newsletter, Media Pulse. 100 million viewers tuned in during the three-day opening slate. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. In comparing to the NFL, theres really no competition here. NFL games accounted for 75 of the top 100 television broadcasts in the U.S. last year, according to Sports Business Journal, and the league has managed to buck the trend of declining ratings for . Spanish-language Local TV. We look forward to a strong finish with the upcoming postseason and Super Bowl LVI in Los Angeles.". It was an ugly game, but the intrigue and the close score kept an audience around. The only community-owned team in the NFL showed just how important it is to the Green Bay area by ranking highest when it came to Local TV ratings. 2021 NFL Regular Season Averaged 17.1 Million Viewers, https://nflcommunications.com/Documents/NFL%202021%20Viewership.pdf, Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) , Dallas Cowboys vs. Kansas City Chiefs (Week 11, FOX) , Cleveland Browns vs. Green Bay Packers (Week 16, FOX+NFLN) , Chicago Bears vs. Detroit Lions (Week 12, FOX) , Tampa Bay Buccaneers vs. New England Patriots (Week 4, NBC) , Arizona Cardinals vs. Dallas Cowboys (Week 17, FOX) , Los Angeles Rams vs. Green Bay Packers (Week 12, FOX) , Dallas Cowboys vs. Tampa Bay Buccaneers (Kickoff, NBC) , Green Bay Packers vs. Kansas City Chiefs (Week 9, FOX) , Dallas Cowboys vs. Los Angeles Chargers (Week 2, CBS) . Same time period in 2020: 887.9M, 7.9% increase through the first 11 weeks in viewers from 2020. The Week 1 average was 17.4 million viewers, up 7% from a season ago. Thanks for the reminder. It was TV you couldn't stop watching if you tried, played by the two most-fervently watched teams in football. Also of note, Monday Night Football had its most-watched season opener since the year 2000. The NFL national window hit a season-low and posted its first year-over-year decline of the season in Week 9, as the solo Rams-Buccaneers game was no match for Packers-Chiefs a year ago. Minnesota -- 28.89 11. It marked the smallest audience for Rounds 2-3 since the 2018 NFL Draft (4.79 million). This is especially significant in that the preseason game went up directly against MLBs Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective. This created somewhat of a split between those on either side of the political line. The Minnesota Vikings were the top-ranked team, followed by the Miami Dolphins and Las Vegas Raiders.The Los Angeles Chargers ranked 30th, followed by the Arizona Cardinals, with the Commanders . Its a notable drop from the numbers last season. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Bottom line, cant see all of the 200+ comments from long ago. Football officially returned on August 4 with Canton, Ohio hosting the 2022 Pro Football Hall of Fame Game between the Las Vegas Raiders and Jacksonville Jaguars. The NFL TV ratings during the regular season once again prove that football is the most popular thing on television. The numbers were eye-opening during the opening week of playoff football as the NFL went with its first three-day weekend of Wild Card action. All Rights Reserved. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. Those close to this situation called it unheard of. Some of the broadcast networks, such as CBS and Fox, even considered having advertisers pay less than what they had originally pledged to air ads during NFL games. NBC's "Sunday Night Football" is up 12% to 21.8 million viewers in the U.S. ESPN's "Monday Night Football" is pulling in 14.7 million viewers, a 17% gain. Amazon is paying $1.1 billion per season for the next 10 years to exclusively broadcast Thursday Night Football. Cowboys-49ers topped Divisional Round weekend with more than 45 million viewers, the second-largest audience on record for a Divisional Round game. For Week 7, the Manningcast will return to ESPN2 and ESPN+, with Peyton and Eli Manning hosting the simulcast for the New Orleans Saints vs Seattle Seahawks matchup. A total of 7.31 million viewers tuned in to the Pittsburgh Steelers win over the Dallas Cowboys earlier in August, marking the highest-rated preseason broadcast since all the way back in 2017. The Denver Broncos sold for a record $4.65 billion this year, in large part because billionaires recognize this is the most popular sport in America and its a business that keeps generating record-setting profits each year. Before the 2020 NFL season began, ESPN worked desperately to lure in a broadcasting crew that would entertain fans and increase viewership. Players will also benefit from this. 32. To put this into context, I've interspersed these local TV ratings rankings with the national ratings for other major sporting events. Zach has been FootballScoop's national columnist since 2012. As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. With free agency around the corner, players rated how teams treated them off the field: for better or for worse. This created somewhat of a split between those on either side of the political line. We look forward to a strong finish with the upcoming postseason and Super Bowl LVI in Los Angeles.". Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. The Steelers usually post local ratings well over 40. Bookmark this page for NFL TV ratings for updates during the 2022 NFL season. The pandemic coupled with an election year and political divisiveness around the United States played a major role in this. The Manningcast returned after a brief hiatus and the level of fan interest was greater than ever. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. It was an ugly game, but the intrigue and the close score kept an audience around. Meanwhile, the rest of Week 12 was a quieter draw. Its a slight dip from the 1.89 million that ESPN2 pulled in Week 3 (1.89 million), but greater than what ESPN2 would bring in on a normal night. Sure all comparisons are to the similar weekend last season. While the COVID-19 pandemic forced many postponed games in 2020 and cost the NFL billions in revenue, outbreaks across the league arent having the same impact in 2021. 22.3 million tuned in on CBS to watch the Green Bay Packers battle the Pittsburgh Steelers. Cleveland -- 35.19 7. While it was a dip from the Bills-Chiefs Week 5 game, that is partially due to the absence of Russell Wilson. Perhaps, fans were not excited to see Tom Brady play in his 10th Super Bowl. Assessing every team's starting QB. The 2021 NFL season continues to pull in excellent numbers, even when the matchups arent ideal from a fan-interest perspective. In comparison, the 2021 NFL Draft averaged 12.5 million viewers and the virtual 2020 NFL Draft averaged 15.3 million viewers. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. 1 rankings to boot). Joe Montana, Roger Craig, Steve Young, Jerry Rice, and Ronnie Lott all played on the 1989 team. After seeing its viewership drop during the 2020 season, the National Football League is faring much better this fall. A brief explainer of TV ratings, using the Bills-Rams NFL Kickoff Game. Below, we look at NFL TV ratings from the 2021 and 2022 seasons with the latest updates on Super Bowl LVII. It was recently announced that in 2023, Amazon Prime will have a game on Black Friday after the three games on Thanksgiving. . As far as compensation, good question. You should be able to go to the next page. Looking ahead to Week 4, the first battle pitting Tom Brady against Bill Belichick could set an NFL TV ratings record in viewership for a regular-season game. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Yeah, the NFL still tops the sports world in terms of popularity. But the Cowboys werent the only team to prove that there are other box scores where teams can put up points. It was their first regular-season game in Vegas with fans in attendance. Combined, the two games averaged 49.6 million viewers across TV and digital streaming, according to an NFL announcement. Overlall Wild Card Weekend was an absolute win for the NFL from a ratings perspective. Then when I click on the Next button on the bottom, it just takes me back to the page I started from. NFL TV ratings were a mixed back throughout the 2020 season. Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. This article was originally published on Sportsnaut.com and is republished here with permission. The Super Bowl champion Denver Broncos, bolstered by top 10 finishes in all categories, were able to crack the top five, while reigning MVP Cam Newton and the Carolina Panthers finished eighth overall. Of course, that money will be passed on to those competing on the field and thats why you see contracts for the highest paid NFL players skyrocketing. The Dallas Cowboys accounted for five of the top 10 ratings. Buffalo -- 47.162. Below are the ratings and average audience size for the nationally-broadcasted NFL games in Week 8, via SportsMediaWatch. Per a league press release, the 2021 NFL Draft was seen by an average audience of 6.1 million viewers (TV and digital) across NFL Network, ABC, ESPN, ESPN Deportes and digital channels during the three-day event, making it the third most-watched draft ever, NFL Media noted. With Patrick Mahomes headed to the AFC Championship Game and a Rams vs 49ers matchup in the NFC title bout, ratings will likely be through the roof. Week 8 and Week 9 of the 2022 NFL season have lined up with the World Series between the Houston Astros vs Philadelphia Phillies. It comes as no surprise that the highest NFL TV ratings in 2022 came when the Dallas Cowboys are playing. Jacksonville -- 19.6722. LA Chargers -- 8.4931. What we do know is that the 2021 NBA Finals between the eventual champion Milwaukee Bucks and upstart Phoenix Suns did not draw great ratings. https://twitter.com/CBSSportsGang/status/1564618648429395974?s=20&t=d__mH136DLpY8AHYzlBHaQ, NFL trade rumors: Latest on Aaron Rodgers, Tee Higgins and more, Top NFL free agents of 2023: From 1-400, Derek Carr, Bobby Wagner join growing market, Bold sports 2023 predictions: Future for Nets, Yankees, Tom Brady, Shohei Ohtani, Super Bowl and more, New York Giants vs Dallas Cowboys game sets NFL regular-season viewership record, Pro Football Hall of Fame 2022: Class of inductees, how to watch and more, NFL reportedly generated record-setting $11 billion in national revenue last season, NFL Sunday Ticket: Pricing, how to buy, and its future, 2023 USFL teams, coaches, and star players, Predicting NFL playoff bracket and Super Bowl 2024 winner, most-watched NFL Wild Card Game since 2015, Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener, the NFLs highest-paid player in 2021 in Prescott, the Wall Street Journal reported this past weekend, Philadephia Eagles vs Dallas Cowboys (Dec. 24), Green Bay Packers vs Miami Dolphins (Dec. 25), Tampa Bay Buccaneers vs Arizona Cardinals, Los Angeles Chargers vs Indianapolis Colts, 12% viewership spike compared to 2021 game (Bears vs Lions), Largest audience for an early Thanksgiving game in NFL history. , Jerry Rice, and Ronnie Lott all played on the 1989 team,. 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