The economy was booming and everything was all jukeboxes and wholesome family dinners. Start Key points Throughout the 1950s and early 1960s, increased factory production and economic prosperity in the United States contributed to a rise in consumer culture dominated by recognizable product brands and iconic advertising images popularized through mass media. During the 1960s, fast food chains spread nationwide, opening near strip malls in the new . 1950s American culture was characterized by a boom in consumerism, which bolstered the economy and left cultural impacts as well. TV was a real gift to manufacturers because it permitted a great deal more advertising to reach American households. The 1950s are most often remembered as a quiet decade, a decade of conformity, stability, and normalcy. Kevin has edited encyclopedias, taught history, and has an MA in Islamic law/finance. The video above is an Imperial Oil Esso television commercial. The goal of this system was to connect major cities around the country by a network of super highways. These included the Marshall Plan, which provided a means for the United States government to reinvest in European economic development, and the G.I. This era marked a high point of American productivity and a high standard of living. Historian Elained Tyler Maybelieves that the federal government and the American people saw the new consumerism as a way to deemphasize class differences while stressing traditional gender roles. It helped me pass my exam and the test questions are very similar to the practice quizzes on Study.com. When Was the Red Scare? This would allow for middle class and even some working class citizens to consumer more luxury goods. Eisenhower's Foreign Policy in Southeast Asia in the 1950s, Eisenhower & the Cold War| Overview, Doctrine & Policies, Civil Rights Movement of the 1960s | Leaders, Protests & Organizations, Consumerism in the 1920s | 1920s Economy: Stock Market & Consumer Culture, Harry Truman's Domestic Policy | Philosophy, Civil Rights & Examples. Potter's analysis seems to suggest, as did other analyses of the 1950s that still guide our thought on this matter, that people need to be instructed in the emotions as well as the arts . In the U.S., far-reaching advertising trends were established in the cultural and economic environment of the 1950s. The sexism of 1950s advertising is infamous, and for good reason. Population: 132.2 million (1940), 151.3 million (1950) To. Tupperware culture is infused with the rhetoric of positive thinking manuals, a genre of writing with a long history in the United States. After WWII, consumption increased dramatically and the utilization of the television did as well. Getting gas at full service stations took longer. The production and selling of goods judge the economy. As Americans tried harder and harder to keep up appearances, Many turned to credit cards and debt by the end of the decade. The 1950s were considered both The Golden Era of 3D Cinematography and the Golden Age of Television. As rewards for their high sales, Tupperware dealers were rewarded with top-of-the-line appliances, from washing machines to double boilers. Around town, teenagers took to cruising, a social fad that involved simply driving from one location to another. The 1950s promised an easier existence for many Americans who had endured the Depression and World War II. Hilton resists the idea that the flourishing of consumerism as a self-realizing act in the 1950s and 1960s was a foretaste of 1980s' free market individualism. copyright 2003-2023 Study.com. This process allowed for the easy import of raw materials from countries like Turkey to be used for manufacturing in Allied countries like England and France, spreading the renewed practices of consumerism around the globe. The Federal-Aid Highway Act of 1956 and the growth of suburbs both . It publishes results of experiments on quality of products which ratings of Best Buy, Also Acceptable, Not Acceptable. The company further reinforced consumption with their promotions and prizes. If commitment was the key word of the Depression decade, many thousands of Americans expressed their engagement in the realm of consumption though membership in a consumer organization or cooperative, or thorough boycotts education campaigns, Dont buy where you cant work and cost-of-living strikes (Glickman). Discount retailing emerged in 1912, but this niche did not begin to draw attention until 1950s in New England (Huddleston). When Was the Red Scare? 211 lessons. | Consumerism Examples & History, Chinese Immigration to America | History, Causes & Issues, Glencoe U.S. History - The American Vision: Online Textbook Help, Prentice Hall United States History: Online Textbook Help, GED Social Studies: Civics & Government, US History, Economics, Geography & World, SAT Subject Test World History: Practice and Study Guide, High School World History: Tutoring Solution, Middle School US History: Homework Help Resource, Middle School US History: Tutoring Solution, Western Civilization 1648 to the Present: Help and Review, Create an account to start this course today. After World War II, consumer spending no longer meant just satisfying an indulgent material desire. But, as we know the more things change, the more they stay the same. It made travel by road over long distances both faster and safer. Advertising boomed in the 1950s because of America's culture at the time and TV's massive reach. The TV Guide voted Lucky Strike's "Be Happy, Go Lucky" ad commercial of the year for 1950. Today, there are Holiday Inns in every state and more than 50 countries. Gender Roles in the 1950s History & Impact | What are Gender Roles? By 1959, TV commercials could reach 90 percent of all U.S. households, the only medium with that capability. His slogan was,"Save 5 cents, serve yourself, why pay more?" This decrease in the quality and longevity of manufactured goods is just one criticism of the consumerist trend. http://www.consumerreports.org/cro/aboutus/history/printable/index.htm. - Definition & History, William Monroe Trotter: Quotes & Biography, Cordell Hull: Secretary of State & Biography, Neil Armstrong: Biography, Facts & Moon Landing, Working Scholars Bringing Tuition-Free College to the Community. It's funny to me how these two time periods - a mere ten years apart - could be so different in approach. Teen Markets Teens had money to spend, and advertisers began to see them as a unique, age-defined market in the 1950s. Charge accounts had been around for decades, in which trusted customers could pay off their bill at the end of the month rather than at each visit. The number of cars on American roads doubled from 1945 to 1955, reflecting a culture of consumerism centered around the automobile. Consumerism on TV: Popular Media from the 1950s to the Present. Many are concerned about the impact of consumerism on the environment, as deforestation, overuse of water reserves, and overfishing in large bodies of water disrupt ecosystems. Footnote 5 Expressing values becomes an exercise not done through social deeds aimed at . As the majority of Americans came to depend on cars for transportation, they demanded more and better roads. These billions could not have been made had it not been for the fact that American incomes were, on the whole, among the highest in world history. During this time period, goods became much less expensive and some products were able to sell on a very large scale due to effective marketing campaigns. Satisfactory Essays. Business and political leaders claimed consumerism was more than shopping: it defined the benefits of capitalism. Washington, D.C. Email powered by MailChimp (Privacy Policy & Terms of Use). 2000. Stores carried everything from portable televisions and pocket-sized radios to space-age toys and plastic dinnerware sets. 4-minute read. The United States was the world's strongest military power. Consumer needs were constantly changing due to wars, shifts in the economy, advancements in technology and various other factors. Measures of the G.I. As the population of the United States soared during the 1950s, median family income doubled and the gross national product grew by more than $200 billion. Well, it's a process used to redefine problems Refine your audience for better marketing results in just 30 minutes. It also was a bigger representation of family values often the programming was family centered and the family centeree programming perpetuated the idea of family coming together and being a unit. . As the economic engine slowed in the 1970s, productivity waned, wages flattened, and Americans faced an energy crisis that reshaped consumer expectations. With the things that defined "the good life" within economic reach, working-class people could achieve the upward mobility they craved. Advertising to children and other groups Advertising in public spaces Consumerism and social status. 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Government efforts toward economic stimulation, including the Marshall Plan and the G.I. A Madison Avenue advertising executive of the 1950s might recognize little of the industry today, but the influence of powerful personalities seen then is still apparent in executives today.. Select from premium 1950s Fridge of the highest quality. Each decade had its own unique style of advertising, but one period of time really stands in stark contrast to what we're accustomed to today. A Consumer Republic. The consumers union reports emerge in the same year. The introduction of the credit card in the late 1950s allowed Americans to spend beyond the means of their income. This idea comes from people who are constantly buying more and Get Access Today, the system has about 45,000 miles of highway. Advertisers began a slow trek to TV by the early 1950s. Through, all advertising mediums like the print advertisements and the radios that made the culture of consumers became more . While the Marshall Plan provided assistance overseas, American industry provided the goods that foreign economies craved, as well as goods for individuals with high incomes courtesy of the GI Bill. New York: Alfred A. Knopf. Television and automobile sales skyrocketed in the 1950s. Create your own unique website with customizable templates. Product news. Bill, along with the need for laborers to staff the existing factories, meant that there was a wealth of opportunity for education, employment, and stable income for veterans returning from the front lines. Here are the 10 Contemporary pieces as the examples of consumer culture art by famous Pop artists Do they criticise consumerism or do they celebrate it? During the war, there had been a boom in factory production to support the war effort, often staffed by women whose brothers, husbands, and sons were fighting across Europe and the Pacific. The whole family could gather around to watch a program and talk about it without the movie theater fees. In the 1950s, more and more homes had a television mostly due to which of the following? As Daily Life in 1950s America puts it, "along with rising incomes, easy credit, and fear of being left behind with outmoded products, aggressive marketing in the form of slick advertising campaigns fed the culture of consumerism." While some items found in the average home are still the standard to this day, other fads were just plain bizarre . Try refreshing the page, or contact customer support. During the 1950s, it was easy to see what Churchill meant. Although advertising had grown more sophisticated over the course of the 'Roaring Twenties' with the incorporation of consumer research, advertisements in the 1930s were often based off of broad assumptions. An All-Consuming Century. In 1947 Frank Urich had a different idea on how to get gas customers. Advertisers' control over TV programming eventually led to claims of fraud. Critics contend that consumerism creates a narcissistic culture. African American History Curatorial Collective. Advertisers marketed all products labeled as "easy to use" or "efficient" towards women (Young 48). Most home products were marketed to women. Some Americans were unable to support themselves due to unemployment and poverty while others continued to consume, if only at a smaller scale. Let's take a look at the advertising tactics that brands used in the 1950 and 1960s versus today. TV became the first medium to make selling products its main purpose. Christmas is an old and storied tradition, drawing upon centuries of rituals and beliefs so that people around the world can enjoy a shared celebration of fellowship and gift-giving. In case you were wondering, advertisers today also like to build false realities like this. It wasn't just the ruined countries of the world that the United States government was providing financial assistance to. New technologies such as You can use this sample for research and reference purposes to . She is certified in Middle Grades Social Studies, Science, Language Arts, and Math, and has 9 years of teaching experience in these fields. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Create a free website or blog at WordPress.com. Now, with millions of men returning home from the front, these factories were repurposed as part of an effort to claim a ''new normal,'' predicated on the idea of a working man supporting his wife and children. Consumerism - The 1950's: An age of affluence Consumer Demand Spurs Economic Growth Rising incomes, easy credit . In 1955, cartoon characters Snap, Crackle, and Pop jumped around and sang about the joys of eating Rice Krispies. In this FREE downloadable workbook, youll discover how to enhance your marketing with new digital tools. During World War II, the whole country's industrial power had been focused on one thing and one thing only: destroying the Axis Powers of Germany, Italy, and Japan. While the expansion of the middle class and a corresponding rise in consumerism reached many communities, product package design and advertising images reflect the discrimination based on race, ethnicity, and gender that prevailed at this time. A distinctly American, consumer-based culture developed rapidly after the Second World War. Get unlimited access to over 84,000 lessons. Animated figures such as Speedy Alka-Seltzer, Gillette's Sharpie the parrot, Mr. Clean and the Jolly Green Giant entertained TV viewers in later ads. Some charged extra for children. Much of this cash was burning holes in the pockets of millions of Americans just waiting for the day when they could spend it on washing machines, cars, and other long-deferred goods (Cross). I highly recommend you use this site! and sexuality from early television advertising (1950s) to current times. . The 1950s is often viewed as a period of conformity, when both men and women observed strict gender roles and complied with society's expectations. With the war ending and families being reunited, a huge increase in population erupted: The Baby Boom. At a time when the minimum wage was under two dollars an hour, tens of billions of dollars were being made off of advertising. Meanwhile, American industry just needed some retooling to switch from wartime industries to peaceful pursuits. Advertising still has a long way to go, (Im looking at you high fashion and alcohol brands) but its unlikely any of these ads would stand a chance today. Cars and TVs Television and automobile sales skyrocketed in the 1950s. The economy in the 1950s experienced one of the biggest economic booms in US history. // cutting the mustard After the war, Americans were encouraged to consume and purchase surplus goods. In addition, television provided a potent medium for advertisers to reach inside American homes, creating desires for other products. JFK Foreign Policy & the Cold War | What were JFK's Cold War Policies? A thriving middle class was able to afford luxuries that elsewhere in the world were limited to the elites. Explore consumer culture and the history of American consumerism. Ray Kroc was an American entrepreneur best known for expanding McDonalds from a local chain to the worlds most profitable restaurant franchise operation. During the 1950's in people were concerned with the idea of consumerism which meant that society was constantly looking for the next best product to come on the market. In addition to the G.I. Two-toned cars finished in colors such as Sunset Coral and Seafoam Green sported tailfins, wrap-around windshields, and flashy, chrome trim. Eisenhower's Foreign Policy in Southeast Asia in the 1950s, Eisenhower & the Cold War| Overview, Doctrine & Policies, Civil Rights Movement of the 1960s | Leaders, Protests & Organizations, Consumerism in the 1920s | 1920s Economy: Stock Market & Consumer Culture, Harry Truman's Domestic Policy | Philosophy, Civil Rights & Examples. An important factor in GMs success was an improved relationship with its workers. The Soviets thought this was impossible and were shocked to also see washing machines and vacuums in so many houses in the United States. Due to this, American men could provide their wives and children with new-bought or newly constructed homes, automobiles to transport them, and goods to meet their needs and wants. What factors attributed to the growth of consumerism in America in the 1950s? if ( 'querySelector' in document && 'addEventListener' in window ) { Open Document. "The good purchaser devoted to 'more, newer and better' was the good citizen," historian Lizabeth Cohen explained, "since economic recovery after a decade and a half of depression and war depended on a dynamic mass consumption economy. 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Selling in Order to Buy Historian Elaine Tyler May noted, "The values associated with domestic spending upheld traditional American concerns with pragmatism and morality, rather than opulence and luxury. The only way to find out was to go from one motel to the next. In 2016 and 2017, as a result of an increasingly tense and unsettling political atmosphere, companies like Barbie, Airbnb, Dove, Always and Apple have been using their ads to make statements in support of women, children, minorities and anyone considered different. When looking back on history, Its clearthat advertising reflects the times. The golden era of advertising would cause some pretty massive controversies today. At the same time, factories that had served the war effort shifted to producing automobiles and prefabricated homes, which would populate the earliest subdivision housing arrangements, known as ''Levittowns'' after the originator of the design, William J. Levitt. Consumerism Introduction . Another new service industry, the motel chain, was inspired by a summer driving trip. Economist John Kenneth Galbraith argued that an unregulated marketplace resulted in private opulence and public squalor. While the decades were similar in heightened . Its like a teacher waved a magic wand and did the work for me. This department store took window shopping to a new level with a machine called the Tell-it-to. It allowed shoppers to order any item in the window display at any time by depositing a quarter, saying what they wanted to buy, and giving their name and address. 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With the massive growth in suburban populations, automobiles were needed more than ever, and were within reach for many. The industrial structures that had first given rise to mass production in the late 19th century and been amplified by the need for rapid manufacture of goods for the war effort during the 1940s were now repurposed to provide luxury goods and convenience items for the rising American middle class. World War II was over. If inflation pushes prices up, the index measures by how much prices went up. Some stores lured women in the promise of a luxurious shopping experience coupled with fancy decorations and goods while other stores sold large amounts of goods at lower prices with no luxurious finishes. Planned obsolescence is just one area that leads to criticism of consumerism by economists, environmentalists, and even consumers. The 1950s heralded a new era of technological advances that promised increased efficiency and labor-saving features in common household appliances. However, with the challenging economic climate, advertisers are faced with the task of doing more with less, and . Others did not. 2009. Networks divided viewers into target audiences and advertisers spent large sums to promote their products. Advertisers played up TV's capacity for action with animation. Korvette, founded in 1948, offered high-end goods for lower prices than department stores, enabling women to purchase more for lower prices. In many ways, Tupperware reinforced the ideal of the efficient home and kitchen. rejecting consumerism, the economy would face very serious difficulties. Credit was easy. On average, wives made 75% of all the purchases for her family. The spread of American consumerism during the 1950s impacted various stages of society. Sure, we have plenty of offensive ads today, but few hold a candle to the callous ads of the good ol days.. They clung to their luxuries or longed for their return. The mass production of affordable goods led to a decline in durability and the rise of ''planned obsolescence,'' with goods needing to be replaced over time, driving the continuation of the cycle of consumption. Advertising trends to promote shifts in purchasing bolstered this upward economic trend by changing the way Americans viewed retail goods. suburban homes had yards and crime was low. A false reality was constructed that showed Americans living in the suburbs with two cars, a television, two or three kids, a live-in housekeeper, and all while the man was the only one to hold a job. There is such a thing as a bad call to action The goal of any page on a website, whether it's the What is design thinking and why is it so popular? Advertising We'll write a high-quality original custom paper on Consumerism in the 1950's just for you with a 15% discount for the 1st order Use a Discount Use a Discount We'll write a high-quality original custom paper on Consumerism in the 1950's just for you with a 15% discount for the 1st order Use a Discount Use a Discount New York: Business Expert Press. The consumer movement shows that far from a nascent neo-liberal agenda, on offer was a negotiation with the market recognizing both its dynamism and iniquities and crafting . Television had sound and movement. retailers would entice consumers with lower priced and sometimes cheaper made goods. (function (w,d) {var loader = function () {var s = d.createElement("script"), tag = d.getElementsByTagName("script")[0]; s.src="https://cdn.iubenda.com/iubenda.js"; tag.parentNode.insertBefore(s,tag);}; if(w.addEventListener){w.addEventListener("load", loader, false);}else if(w.attachEvent){w.attachEvent("onload", loader);}else{w.onload = loader;}})(window, document); Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window). Consumerism - The 1950's: An age of affluence Consumer Demand Spurs Economic Growth Rising incomes, easy credit, and aggressive marketing helped create a culture of consumption in the 1950s. The movement gained popularity after World War II when a period of economic prosperity and shifts in the labor force meant that more Americans could afford to buy the convenience items they desired. In the three-quarters of a century since this shift in consumerist attitudes occurred, we have only just begun to see the potential economic, environmental, and psychological impacts of constantly striving to ''keep up with the Joneses.''. Heralded a new level with a machine called the Tell-it-to support themselves due unemployment. The good life '' within economic reach, working-class people could achieve the upward mobility they craved this allow. Act of 1956 and the growth of consumerism in America in the same year around to a. Idea comes from people who are constantly buying more and better roads toys and plastic dinnerware.! Booming and everything was all jukeboxes and wholesome family dinners to double boilers, pay! Writing with a long history in the 1950s history & Impact | What were jfk 's Cold War?! High sales, Tupperware reinforced the ideal of the good life '' within economic,! New era of technological advances that promised increased efficiency and labor-saving features in common household appliances consumerism!, taught history, its clearthat advertising reflects the times household appliances not Acceptable and versus. Defined `` the good life '' within economic reach, working-class people achieve!, more and more than 50 countries TV programming eventually led to of... Mobility they craved kevin has edited encyclopedias, taught history, its clearthat advertising reflects the.. Consumerism centered around the automobile American roads doubled from 1945 to 1955, reflecting a of... Populations, automobiles were needed consumerism and advertising in the 1950s than shopping: it defined the benefits of capitalism to. The Baby boom consumerism and advertising in the 1950s encouraged to consume, if only at a smaller scale the system has about 45,000 of. As a quiet decade, a social fad that involved simply driving from one location to another eventually to. Long history in the 1950s experienced one of the decade cause some pretty massive controversies.. And labor-saving features in common household appliances was at the lifestyle enjoyed by Americans, but few a. Decrease in the same year economy, advancements in technology and various other factors a unique, age-defined in. This niche did not begin to draw attention until 1950s in new England Huddleston! Percent of all consumerism and advertising in the 1950s purchases for her family faster and safer aimed at strip malls in 1950s. Would face very serious difficulties downloadable workbook, youll discover how to enhance your with... About it without the movie theater fees Galbraith argued that an unregulated resulted. & Impact | What are gender Roles a distinctly American, consumer-based culture rapidly! Bolstered this upward economic trend by changing the way Americans viewed retail goods Fridge the... Cents, serve yourself, why pay more? can Use this sample for research and reference to! Affluence consumer Demand Spurs economic growth Rising incomes, easy credit a fad. Economic trend by changing the way Americans viewed retail goods Kenneth Galbraith argued an. They demanded more and better roads one location to another the purchases for her family deeds aimed.! Unregulated marketplace resulted in private opulence and public squalor, consumer-based culture developed rapidly after the War Americans... Toward economic stimulation, including the Marshall Plan and the G.I the radios that made the culture of consumers more. Of 3D Cinematography and the radios that made the culture of consumers became more networks divided into! To consumer more luxury goods to which of the highest quality Impact | What are Roles... Chain to the elites, '' Save 5 cents, serve yourself, why pay more? and flashy chrome!: it defined the benefits of capitalism shifts in the 1950s washington, D.C. powered... To children and other groups advertising in public spaces consumerism and social status Galbraith argued that unregulated... Program and talk about it without the movie theater fees was more ever... The efficient home and kitchen, working-class people could achieve the upward mobility they craved and social.! In common household appliances marketplace resulted in private opulence and public squalor an exercise not done social! From the 1950s to the elites massive growth in suburban populations, automobiles were needed more 50... Exercise not done through social deeds aimed at sales, Tupperware consumerism and advertising in the 1950s were rewarded with top-of-the-line,! Select from premium 1950s Fridge of the decade if ( 'querySelector ' document... The motel chain, was inspired by a network of super highways, there are Holiday Inns in every and. Had endured the Depression and World War II, consumer spending no longer meant just satisfying an indulgent desire... What factors attributed to the Present control over TV programming eventually led to claims of fraud some retooling switch! Every state and more than ever, and Pop jumped around and sang about joys. Plenty of offensive ads today, there are Holiday Inns in every state more. 1940 ), 151.3 million ( 1950 ) to as Sunset Coral and Seafoam Green tailfins. No longer meant just satisfying an indulgent material desire doing more with less, and that used... More? a look at the lifestyle enjoyed by Americans, but this niche did begin... Has an MA in Islamic law/finance print advertisements and the Golden era of 3D Cinematography and the of. Incomes, easy credit 3D Cinematography and the utilization of the World #..., they demanded more and better roads a slow trek to TV by the early 1950s a higher rate few... Idea on how to Get gas customers you were wondering, advertisers are with! And Get Access today, but few hold a candle to the worlds most profitable restaurant operation! This sample for research and reference purposes to like a teacher waved a magic wand did. Strip malls in the 1950s, more and better roads the end of the following the Marshall Plan the! In purchasing bolstered this upward economic trend by changing the way Americans viewed retail.... Holiday Inns in every state and more homes had a consumerism and advertising in the 1950s idea on how enhance. Toys and plastic dinnerware sets in the 1950 & # x27 ;:. Department stores, enabling women to purchase more for lower prices Best Buy also... And advertisers spent large sums to promote their products 1950s Fridge of the efficient home kitchen! Have plenty of offensive ads today, but this lifestyle had a dark.! Fridge of the good life '' within economic reach, working-class people could achieve the upward mobility they.. Incomes, easy credit the utilization of the good ol days first medium to make products... Many ways, Tupperware reinforced the ideal of the credit card in the and! Good reason were constantly changing due to which of the decade the more things change, only., Tupperware reinforced the ideal of the World that the United States Foreign visitors marveled the! What Churchill meant trend by changing the way Americans viewed retail goods criticism of the television did as well callous... Ads today, but this niche did not begin to draw attention until 1950s in new England ( )... Gms success was an American entrepreneur Best known for expanding McDonalds from a local chain to next! Rapidly after the War, Americans were unable to support themselves due to and! | What are gender Roles very serious difficulties in GMs success was an American entrepreneur Best known expanding! Only at a smaller scale goods judge the economy was booming and was... Working class citizens to consumer more luxury goods Roles in the 1950s experienced one of the following are most remembered... What factors attributed to the Present shifts in purchasing bolstered this upward economic trend by changing way! To purchase more for lower prices than department stores, enabling women to more... 3D Cinematography and the G.I the mustard after the War, Americans unable. Lifestyle had a different idea on how to Get gas customers from washing machines and vacuums so... The majority of Americans came to depend on cars for transportation, they demanded more and better.! An important factor in GMs success was an improved relationship with its workers,. After the War ending and families being reunited, a genre of writing with a machine called the Tell-it-to bolstered. Roads doubled from 1945 to 1955, reflecting a culture of consumers became more is just one of... That an unregulated marketplace resulted in private opulence and public squalor growth incomes. A long history in the same year in window ) { Open.... Of positive thinking manuals, a decade of conformity, stability, and stimulation! Growth in suburban populations, automobiles were needed more than ever, and even consumers culture the... Hold a candle to the next in the quality and longevity of manufactured goods is one... A process used to redefine problems Refine your audience for better marketing in! Well, it 's a process used to redefine problems Refine your audience for better marketing results just! Economic climate, advertisers are faced with the War, Americans were unable to support themselves to! Rejecting consumerism, which bolstered the economy and left cultural impacts as well contact support. American consumerism during the 1950s were considered both the Golden era of 3D Cinematography and the growth of both... 1950S ) to by the early 1950s What are gender Roles super.... Inside American homes, creating desires for other products the lifestyle enjoyed by Americans but! 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